SMARTWATER ACHIEVES SUPERBRANDS STATUS18/12/2014
SmartWater Technology Ltd is delighted to announce that it has been recognised as a Superbrand. As a proud holder of Superbrands status, SmartWater will stand shoulder to shoulder with other iconic British brands.
Previous winners include the likes of British Airways, Rolls-Royce and John Lewis..
From the thousands of brands initially identified, just more than 1,200 brands are shortlisted for the accolade. From this list only the best performing brands are awarded Business Superbrands status.
All those involved in the voting process bear in mind the following definition:
"A Superbrand has established the finest reputation in its field. It offers customers significant emotional and / or tangible advantages over its competitors, which customers want and recognise."
In addition, the voters are asked to judge brands against three factors:
Quality: Does the brand provide quality products and services?
Reliability: Can the brand be trusted to deliver consistency?
Distinction: Is it well known in its sector and suitably different from its rivals?
More details about this exciting announcement will be revealed in 2015 when the full list of winners is unveiled..