WHY WE'RE THE UK'S NUMBER 1 DETERRENT...
The most effective way of deterring criminals is to increase their chances of getting caught.
We’ve taken the time to work with police forces across the UK, training them on how to use and search for SmartWater®. Consequently criminals know that SmartWater increases the likelihood of proven guilt, which is why they will actively seek to avoid it.
As a result of this, the SmartWater brand has become a very powerful deterrent, and we’ve continued to widely promote it for many years.
Examples of the SmartWater brand can be found all across the UK, providing reassurance amongst our many users as well as creating fear and uncertainty within the criminal fraternity. These locations include:
Signage on buses, trams, taxis and other vehicles
Awareness materials in police custody suites
Lamp post signage
SmartWater customers, commercial clients and partners are also actively promoting the brand by displaying stickers and signage in many locations, including:
SmartWater also regularly attracts local and national TV coverage and has featured on programmes including:
SmartWater TV commercials have also been broadcast across Sky and Freeview TV channels, reaching an estimated 8 million viewers.
SmartWater Technology Ltd is delighted to announce that it has been recognised as a Superbrand. As a proud holder of Superbrands status, SmartWater will stand shoulder to shoulder with other iconic British brands.
Previous winners include the likes of British Airways, Rolls-Royce and John Lewis.- See more at: http://www.smartwater.com/news/smartwater-achieves-superbrands-status.html#sthash.LpiPWf0t.dpuf
SMARTWATER, THE SUPERBRAND
For the second-year running, SmartWater Technology Ltd has been formally recognised as a Superbrand. As a proud holder of Superbrands status, SmartWater stands shoulder to shoulder with other iconic British brands such as British Airways, Rolls-Royce and John Lewis.
All those involved in the voting process are asked to bear in mind the following definition:
"A Superbrand has established the finest reputation in its field. It offers customers significant emotional and / or tangible advantages over its competitors, which customers want and recognise."
In addition, the voters are asked to judge brands against three factors:
Quality: Does the brand provide quality products and services?
Reliability: Can the brand be trusted to deliver consistency?
Distinction: Is it well known in its sector and suitably different from its rivals?
In 2008 Perpetuity Research Group, spearheaded by criminologist Professor Martin Gill carried out academic research into the power of the SmartWater brand. As part of this research, criminals were interviewed to test their knowledge of SmartWater and other security methods.
Key findings from structured interviews with 101 offenders, with varying levels of involvement in dishonesty offences. All interviews took place face to face.
Average score (out of ten) awarded to a variety of security measures for their deterrent value*:
We do not take awareness or knowledge of the SmartWater brand for granted, which is why this work continues to be a fundamental component in our ongoing crime-fighting strategy. We are always searching for dynamic new ways to promote our brand to the criminal fraternity and wider communities. Only by doing so will we continue to ensure that SmartWater remains the UK’s most powerful crime deterrent.
Any images that feature fluoresent materials, have been captured under UV light.
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Liam Sumpter, Area Director, Network Rail
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Jon Lorimer, Security Specialist, Thames Water
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Chief Superintendent Matt Gardner, Borough Commander for Brent, Metropolitan Police Service
"Theft of metal is a serious crime and has had a devastating effect on a large number of our customers since 2007. From the beginning of the metal theft epidemic, we have been working in close partnership with SmartWat... Read More »
David Bonehill, Claims and Risk Services Director, Ecclesiastical Insurance Group (EIG)
“Police Scotland continues to work alongside our communities and relevant partners to tackle housebreaking and protect people’s homes and belongings from acquisitive criminals. This exciting opportunity with SmartW... Read More »
Superintendent Matt Richards, Police Scotland
"The risk management package that SmartWater has put together for us demonstrates the level of understanding and experience they have of dealing with metal theft. Their team offers a truly holistic crime prevention ser... Read More »
Bernie Auguste, Head of Security, Openreach (a BT Group Business)
“SmartWater has had a big role in cutting down burglaries. Not only does it help make people feel safer, it also gets people thinking about other ways they can protect their homes. It also acts as a powerful deterren... Read More »
Allan Breeton, Deputy Director, Nottingham Crime and Drugs Partnership
“As a charity War Memorials Trust greatly values its partnership with the SmartWater Foundation. It is wonderful to work with another organisation which recognises the importance of protecting the nation’s war memo... Read More »
Frances Moreton, Director, War Memorial’s Trust
"Since introducing SmartWater spray systems in fixed locations and marking all of our mobile devices we’ve received positive feedback from in-store colleagues. We have confidence in SmartWater’s abilities as a det... Read More »
Sheila Mitchell, Change Advisor, Waitrose Business Protection
"Our partnership with SmartWater has proven itself in the courts many times - contributing invaluable forensic evidence and leading to a significant number of criminal convictions. Throughout our working relationship, ... Read More »
Tim Horsfall, Risk Technology Development Manager, G4S Cash Services UK
“It is fantastic to be working with SmartWater to support the communities around the Mutley and Greenbank area in the reduction and prevention of crime. Other police forces have shown that the use of SmartWater kits ... Read More »
Detective Constable Jamie Gilbert, Devon and Cornwall Police
“SmartWater is an excellent way of tracking stolen property. It is practically impossible to remove and ensures that the item can easily be traced back to the original owner and lead the person found in possession of... Read More »
Inspector Simon Crick, Hackney Police, Metropolitan Police Service
“Using SmartWater is a great way of protecting your property and it is a known deterrent for burglars who know that if they get caught handling items marked with it, they are probably going to go to jail. We’ve pur... Read More »
Councillor Chris Bond, Cabinet Member for Environment and Community Safety, Enfield Council
"If criminals know that SmartWater has been used, it makes it much less attractive to them. They know they will be more likely to get caught and it makes it harder for them to sell things they steal.”... Read More »
Sergeant Fergus Caulfield, Essex Police
“All of our equipment has now been forensically marked with SmartWater and signage is on display around the vessels to warn would-be thieves. We are fortunate in that we rarely experience any criminal activity, but w... Read More »
Rik James, Head of Purchasing, Calecore Ltd
“My experience of the SmartWater team has been excellent from start to finish. The fact that their primary focus is being proactive means that you have a real confidence that those reactive instances will be reduced.... Read More »
John Stevenson, Operations Manager (Residential Accommodation), University of the West of Scotland
“Airwave is a company committed to delivering secure and reliable communications to all of Great Britain’s emergency services and public safety agencies. Our Network is a vital tool for the emergency services and m... Read More »
Stephen Druitt, Operational Security Manager, Airwave Solutions Ltd
“We want to get the message across to local people that police forces throughout the UK are now trained to look for SmartWater. Derbyshire Dales residents clearly appreciate that SmartWater can be a very useful tool ... Read More »
Inspector Bryan Hall, Derbyshire Police
"By funding the SmartWater technology and working with the police we have already reduced the number of victims of crime within the local estate." ... Read More »
Gary Lumb, Community Safety Manager, Wakefield and District Housing
“When we started this project with the Huddersfield Crime Prevention Panel and SmartWater, we were confident that it would lead to a reduction in the number of thefts of stone. A 43 per cent reduction in thefts is, h... Read More »
Mark Wall, Crime reduction officer for Kirklees, West Yorkshire Police
"SmartWater has played a crucial role in helping us to develop a layered security strategy. Cable theft can have a massive impact on our business, so the ability to deter thefts was a key factor in our decision to go w... Read More »
Mark Diffey, Director, MEMS Power Generation
“A lot of work has gone into this project and we have definitely seen substantial reductions in the number of reported thefts. Perhaps most telling is that since we started the SmartWater project, my staff and the lo... Read More »
David Evans, Harbour Master for the River Hamble
"Research shows that areas where SmartWater has been introduced have seen dramatic reductions in the number of opportunist thefts and burglaries." ... Read More »
Inspector Mark Barlow, Newcastle Borough Local Policing Team, Northumbria Police
"Burglary can have a huge impact on the lives of victims and SmartWater has proved an innovative way to tackle it.” ... Read More »
Councillor Sophie Linden, Deputy Mayor of Hackney Council, London Borough of Hackney
“SmartWater is a great way for people to protect their belongings and helps us to get your stolen items back to you if they are recovered, which can offer a lot of peace of mind. It is also a useful deterrent against... Read More »
Sergeant Nick Reason, Derbyshire Police
“Thieves know that SmartWater is bad news for them and it brings peace of mind for residents.” ... Read More »
Ann Sutcliffe, Executive Director for Neighbourhoods, Shropshire Housing Group
"The SmartWater technology in our trap houses and cars is so effective that in less than 72 hours from the trap house being broken into, (the offender) was arrested, interviewed, placed before the Courts and pleaded gu... Read More »
Detective Sergeant Madeline Ryder, Brent Police, Metropolitan Police Service
"SmartWater is a unique coding system which has been used by police forces for a number of years to tackle both commercial and domestic burglary. It has proved to be a very effective deterrent to offenders where other ... Read More »
Rachel Carr, Community Safety Officer, Cambridgeshire Police