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Brand Protection

The risks of counterfeiting to manufacturers grow daily. It is now apparent that gangs are actually copying traditional anti-counterfeiting measures, such as holograms, in order to ‘validate’ the counterfeit item.

SmartWater’s forensic technology now offers an alternative approach, allowing a manufacturer to incorporate a unique ‘molecular fingerprint’ within their product that can be used to track and identify the true authenticity of the item. Reliable traceability of a product’s provenance is now a reality with SmartWater Brand Protection.

Our revolutionary forensic coding system offers companies a limitless variety of valuable brand control applications. We offer a full support package to manufacturers, including consultancy, technical development and access to our analytical labs.

SmartWater can:

• Protect against fraud or a lawsuit due to use of black market components.

• Help reduce complaints from customers on poor performance of a product not manufactured by you.

• Prevent loss of business to counterfeit parts.

• Help reassure your customers that the parts they purchase from third parties are official.

• Prevent potential high costs and time lost during a product recall.

• Improve the efficiency of your recall process - the 100% traceability of products/components means that you can specify the components to be returned.

• Prevent the unauthorised strip-down of a unit.

• Confirm whether the unit has been disassembled or repaired by an unauthorised entity. 

• Prevent invalid warranty claims - build dates on components can be identified.